People are directly influenced by the way they decide to dress. Based on fashion trends, people will make judgments about someone wearing a particular garment or style, be it a simple T-shirt or one with a large logo. What few of us know is that people who wear large logos are interested in much more than fashion.
We are always curious about the human mind and how it understands things and people. Today, we’d like to show you an interesting study that links the size of logos on men’s clothing to their interest in relationships.
Logos Have A Deep Meaning When It Comes To Human Psychology
Logos are the representation of an organization, brand or product. They have been used since 1266, at that time, to indicate that bakers were selling bread during the reign of Henry III. Since then, the use (and use of) logos has become a statement.
When it comes to clothing, studies show that consumers want to feel unique. When it comes to fashion, the importance placed on the brand and the way we use it to identify a particular lifestyle is excellent.
This is further clarified with the conclusion that even children are heavily influenced by logos and clothing brands.
In forums, people on the Internet even expressed their opinion about logos on clothing:
The desire of consumers to wear a T-shirt with, say, the logo of a company that sells expensive clothes, is the desire to instantly communicate the following: A. I am rich B. And I want you to know this.
People find that wearing full-body branded clothing or large logos will help them identify with a particular class of people.
A Study Was Done To Find Out How People Perceive Men Who Wear Large And Small Logos
University of Michigan psychologist Daniel Kruger conducted a study that linked the use (and display) of luxury fashion brand logos to men’s interest in romantic relationships.
The 300 participants were shown 2 shirts, one with a large logo and one with a much smaller Ralph Lauren logo. They were then asked several questions and asked to rate a number of characteristics on a scale of zero to 100. The results were quite interesting.
Men Wearing Large Logos Are Seen As Less Interested In Long-term Relationships
The results of the study are very interesting. It was concluded that men who wore large logos are perceived as those who invest in attracting the attention of others. It’s wrong? It is mainly at the expense of your parents. And that is not the only conclusion.
Men who wore large logos were also seen as attractive to women only for brief relationships and less attractive to women seeking a long-term relationship. They were also seen as unpredictable and more importantly less interested in a serious relationship compared to men sporting a smaller logo.
Dr. Krueger explained that men who wear smaller logos are seen as more stable, loyal, good with children, and trustworthy. Because of this, they are considered best for a long-term relationship.
Using smaller logos also ties the wearer to tradition and class. On the other hand, men who wear large logos are seen as flashy, as if they are trying to show off money that won’t last.
It is very interesting that only the size of a logo can have such an influence on the image of people and the relationships they seek. Next time, paying attention to these kinds of details can help you tailor your image to your relationship goals.
How do you see men who wear big logos on their clothes? Do you prefer big or small logos? Does it reflect the type of relationship you are looking for?