Have you always dreamed of a job where there were no rules and you could let your imagination run wild and free?
Well there is a perfect way to make that dream come true: YouTube
YouTube: It looks familiar, right? It is one of the main social media platforms and has conquered the world of the Internet. A platform that offers the golden opportunity to “make it grow”, show the world its hidden creative side and express its opinions worldwide.
With the digitized world of the second and the rise of smartphones, this red and white play button has spawned a new profession: the YouTuber
There are Million of YouTubers and YouTube channels that govern the Internet.
Have you ever wondered what they do or how they made a career in it?
And the biggest question of all, I’m sure, would be mind-blowing:
Can Someone Start A Career On Youtube In 2020?
Yes, why not? YouTubing is one of the closest and most promising careers today. It is a field that offers tremendous scope for growth and other benefits such as job flexibility, the ability to express yourself, opportunities to show your creativity, and the opportunity to gain popularity and fame.
Although it may not be a full-time career option right away, over time you can make your profession like many other YouTubers before you.
There are several ways to earn money as a YouTuber. Some of them are:
Becoming a YouTube partner and monetize videos: Once you have established your channel and have a decent number of subscribers, you will have the option of becoming a YouTube partner. This will allow you to earn revenue by allowing YouTube to add ads before and during your videos. Therefore, every time a viewer sees the ad that appears in your video, You earn a certain amount of money.
Collaboration with brands: When you have a good fan base and net market value, brands offer you a collaboration with them to highlight your products in your videos. In return, you will receive a fee and some additional benefits. You can use your image and persuasion skills to your advantage so that you and the brand benefit.
Selling Merchandise: It is also common for YouTubers to collaborate with brands to create their own product line. This includes T-shirts, pens, makeup and beauty products, clothing lines, etc. This is a great way to promote yourself as a brand and simultaneously generate income.
YouTube offers you the golden opportunity to build a career out of something you love. There are several examples of YouTubers that started small, but due to their immense talent and hard work, they are doing very well.
This brings us to our next question.
How To Start A Career As A Youtuber In 2020?
Creating a channel and making it successful would require a lot of hard work and perseverance on your part. Creating a career outside of YouTube is not about creating a single viral video and achieving fame, it requires careful development, distribution and promotion of content to be sustainable.
Here are some ways to work to start a career in this field.
1. Choose The Genre And Motive For Your Channel
This is a crucial step, as it will help you choose the type of content that will create and reflect the message you want to send to the masses. It can go from beauty and fashion to comedy, games or technology.
Here are some of the most common content categories / genres on YouTube channels:
- Music (including covers)
- Art and DIYs
2. Determine Your Style And Voice
No two YouTube channels are the same, even those that belong to the same genre. The difference lies not only in the content but also in the creators of the video and in the voice/style of the channel. The style of your channel often reflects a unique personality and individuality. It can come from the way you talk, the opinions you express, the key phrases, your style of dress or the causes you stand for.
Remember any of the famous YouTubers that follow and after some comparisons, you will notice that each of them has at least one unique quality that sets them apart. A new and original voice is an essential element for your channel to stand out from the noise of the millions of channels that exist.
3. Develop And Improve Your Content
Content is the heart and soul of any YouTube video. Your video can’t work well on presentation alone and there must be solid content to back it up. It’s important that you spend adequate time conceptualizing your ideas, writing content/script, and editing it to improve it. Make sure it’s attractive, relevant, accurate, and to the point.
Start with what you know well and use it to create and test new ideas as you go along. Keep coming up with new and creative ideas to continue improving your content with each subsequent video.
4. Use The Right Equipment
Poor video or audio quality sends a message to the user that too little work has been done to develop the content. Therefore, it is highly recommended that you invest in a good camera (DSLR / point and shoot), quality lighting, and sound equipment (microphone). However, if you want to test the waters first and don’t want to invest in expensive equipment from scratch, you can borrow from your friends or use a good-quality smartphone camera with a tripod.
5. Get Comfortable With Youtube’s Interface
Since YouTube will be the lifeline of your career, it is important that you know the platform from the inside out and uses it to its full potential. Spend adequate time getting acquainted with the interface and its features. Many new features are also introduced, so stay updated with all the changes by reading.
6. Customize Your Channel Page
YouTube also offers the opportunity to reflect the voice and identity of your channel on the channel page. There are several ways to Customise the page: You can edit the layout so that visitors can see the content they want first, add a channel preview, post a custom thumbnail to give your channel identity, and also display vibrant artwork. Cover image to make it look new and attract attention.
You should also group your videos into playlists to help viewers better find your content. An attractive and well-organized page will go a long way in getting more subscribers, so take the time to customize your channel well.
7. Choose Relevant Titles And Labels
The title of your video and the tags you use help ensure that your video appears in the search and finally begins to be noticed by a wider audience.
Tags are basically descriptive keywords that you can add to your video so YouTube knows what it is about and thus increase the likelihood of appearing in searches related to those keywords. There are many free keyword tools available online that suggest many more relevant keywords / tags based on your existing keyword ideas. You can use them not only in the keywords section, but also in their description.
The title of your video is equally important as it transmits the content of your video to the public. A descriptive and compelling title can also help rank your content in YouTube search.
8. Use Social Media To Your Advantage
By virtualizing your videos and earning money from YouTube, social media is a must-have in your kit. They help you distribute your content to a wider audience, and the more platforms you get, the better. Social media platforms like Facebook, Twitter, Instagram, Snapchat, Pinterest not only help increase the reach of your content, but also keep in touch with your fans and get more likes, comments, and shares.
You can watch any popular YouTube or YouTuber channel and discover that they maintain an active presence on various online channels.
9. Stay Engaged With Your Audience
YouTubers take advantage of their fame and subscribers to gain popularity in their videos, distribute their content and highlight products from other brands to earn more money, in addition to what they earn on YouTube. For this reason, a committed and caring audience is essential. Interact regularly with your followers, regularly replying to comments and messages, asking questions and accepting their suggestions.
YouTubers often host ‘Meet and Greet’ sessions regularly so their fans have a chance to get to know them and get to know them better in person. It’s important to keep thinking of those ways to increase your follower base and create a supportive follower community.
Do You Need Any Kind Of Education To Be A Youtuber?
Being a YouTuber, of course, requires no minimum qualifications, like a laptop, editing software, a camera, and a constant Internet connection are the only things necessary to get started.
However, a diploma in mass communication, media or journalism can definitely be an advantage, as it will provide adequate knowledge of editing software, filming techniques, camera management, advertising, and public relations.
You can also take a diploma or certification courses in acting, video editing, filmmaking, editing, cinematography, or audiography. Online courses in digital marketing, branding, content marketing and online promotions will certainly help too!
YouTubing is a field where you need to constantly expand and not be afraid to try new things. If being creative and thinking outside the box is what makes your heart race, this could be your favorite profession!
Preview Image Credit: Freepik.com